Built first
Brand voice profile
It starts here. We study your site, your content, and the way your team actually talks to pet owners, then build the profile everything else is written from. That’s what kills the AI slop.
AI Marketing for Veterinary Practices
Get found first, in a voice that's actually yours.
Before we write a word, we build a brand voice profile for your practice: your tone, your team, the way you actually talk. Then everything we make sounds like you, not a robot. Paired with SEO built for Google and AI search, so pet owners find you whether they Google a vet or ask ChatGPT for one.
No long-term contractsFree practice auditYou approve every word before it publishes
Free
Practice audit: Google + AI search, no commitment
$600/mo
Where it starts. No long-term contract.
100%
Veterinary. It’s all we do.
0
Logins to learn. It’s a service, not software.
The shift happening right now
Pet owners are asking AI for a vet. If you're not the answer, the corporate chain is.
More and more pet owners skip Google and just ask ChatGPT, Perplexity, or Gemini “who's a good vet near me?” If your practice isn't set up to be cited, you're invisible for the question that matters most. We fix that, then show you every month whether you're the one getting named.
Schedule a free auditOur approach
We build your voice first. Then everything sounds like you.
Most AI marketing reads like a machine wrote it. Because a machine did, with no idea who you are. We do the opposite. Before we write a single post, we build a brand voice profile for your practice: how your team actually sounds when you talk to pet owners. Every word after that comes from it.
AI does the typing. You stay the author.
Generic AI content
“In today's competitive landscape, our practice is committed to leveraging cutting-edge solutions to deliver best-in-class care for your furry family members. Contact us today to learn more about our comprehensive offerings!”
Could be any clinic in the country. Pet owners scroll right past it.
Written in your practice's voice
“Spot skipping meals? Don't wait it out. A dog who turns down dinner once is usually fine. But if it's been more than a day, or there's vomiting, call us. We'd rather see you for nothing than miss something. Same-day sick visits, every weekday.”
Sounds like the people who actually answer your phone. That's the whole point.
Your voice runs through all of it
Your websiteBlog postsSocial mediaGoogle postsReview repliesEmail
See exactly how we do itAlways improving
Your voice isn't a one-time setup. It's a living document.
Most agencies write you a “brand guide,” file it, and forget it. We build a voice profile you can actually read. Every time you change a draft, that change becomes a rule. You're not training us once. You're tuning an instrument that keeps getting closer to you.
Your voice profile
Happy Paws Veterinary
Tone
Warm, plain-spoken, direct. Talks to worried owners like a trusted neighbor, not a chart.
Words you use
pet parentslet's get them inwe'd rather see you for nothing
Words you avoid
utilizecutting-edgebest-in-classexclamation-point spam
Signature move
Lead with reassurance, then the practical next step.
Read it. Edit it. It's yours, even if you ever walk away.
It gets sharper every time you weigh in.
You're not stuck with version one. Your input compounds.
1
You tweak a draft
Change a word, cut a line, flag a sentence that isn't you.
2
We fold it into your profile
Your note becomes a rule from now on, not a one-time fix.
3
The next draft already knows
The longer we work together, the less you have to change.
Recent updates to your profile
- "pet parents" over "pet owners"
- Shorter intros, straight to the point
- Dropped the exclamation points
What we do
Everything your practice needs to get found. Done for you.
It all runs on your voice profile, and it all shows up in one plain-English report every month. Not sure where to start? Start with a free audit and we’ll recommend a plan from there.
Your website, handled
We run your site for you. Hosting, updates, security, the works. Already locked into a web developer? We feed them exactly what to change instead. Either way, the work actually ships.
SEO for Google and AI search
Pet owners don’t just Google anymore. They ask ChatGPT, Perplexity, and Gemini for a vet. We get you showing up in both, wherever they look. The rules shift constantly. We keep up so you don’t have to.
Google Business Profile
The biggest free lever in local search. And most practices barely fill it in. We fill every field, keep the photos fresh, and post regularly so you win the map pack pet owners see first.
Content & social in your voice
Blog posts, social, Google updates. All written from your voice profile and posted on a schedule that keeps you visible. Drop us a note for your folder anytime and we’ll polish it and put it up.
Monthly AI Visibility Report
Every month we ask the AI engines what a local pet owner would (“best vet near me”) and show you, in plain English, whether you’re the answer or the corporate chain is. Proof the work is moving.
Also included
We draft replies to your Google reviews for you to approve, and train your team to use AI in the practice, with short how-to videos and guides kept current as the tools change. On our top plan, we also build done-with-you automations: appointment reminders, follow-ups, and review requests that run without staff time.
Two ways we work
We run your website. Or we work with your developer.
Most agencies hand you a report and leave the doing to you. We do the work. How that happens is your call. Either way, nothing goes live without your okay.
Where most practices landOperator
We run it
Hand us the keys and never touch your website again. We host it, maintain it, and make every change ourselves, so the SEO and content we recommend actually goes live. Fast.
- We host, update, and secure your site
- Changes ship in days, not “whenever the dev gets to it”
- You approve anything visible before it goes live
Forge & Foundry plans
Handoff
We work with your developer
Already have a web person?Locked into a developer you’re happy with? Keep them. We do the thinking: strategy, content in your voice, and exact developer-ready specs. Then we hand it over to build. No firing anyone, no friction.
- You keep your current developer
- We send the exact changes to make, not vague advice
- When that contract ends, we can take it all over
Spark plan
On an old, slow, or DIY site?
We rebuild it first.
A one-time Website Rebuild puts you on a fast, AI-search-ready site from day one. Then it flows straight into us running it. It’s exactly the on-ramp we built our founding veterinary practice on.
How it works
From first audit to running on autopilot, in four steps.
1
Free Audit
We check where you stand in Google and AI search, compare you to local competitors, and show you exactly where pet owners are finding someone else instead of you.
2
Brand Voice Profile
Before any content, we study how your team talks to pet owners, then build the voice profile everything is written from. This is the step most agencies skip, and it keeps getting sharper every time you weigh in.
3
We Do the Work
We run your site and ship the changes ourselves, or hand developer-ready specs to your web person. SEO, AI search, content, Google Business Profile. All of it, in your voice.
4
Report & Repeat
Every month: a plain-English report of what changed, where you rank in Google and AI search, and what’s next. You approve anything visible before it goes live.
Plans
Simple plans. No contracts. Cancel anytime.
Pick the involvement you want, from “feed my developer the plan” to “run everything for me.” Not sure which? A free audit tells us, and we’ll recommend one. We keep your business by delivering, not by locking you in.
Spark
Handoff$600/mo
For practices locked into a current web developer. We do the thinking; your dev builds it.
- Monthly SEO + AI-search audit, written as developer-ready specs
- Google Business Profile optimization
- 8 social posts a month in your voice
- AI-search positioning guidance
- Email support
Most popular
Forge
Operator$1,200/mo
We take the website off your plate completely. No developer, no managing anything.
- Everything in Spark, but we implement all of it
- Website hosting, maintenance & security
- Continuous SEO + AI-search, done on your site
- 12 social posts a month + review-response drafting
- Monthly AI Visibility Report
- AI team training + 15-minute monthly check-in
Foundry
Operator$2,200/mo
Everything, plus done-with-you automation and a real strategic partner.
- Everything in Forge, plus:
- 20+ social posts a month + a monthly long-form piece
- AI automation: reminders, follow-ups, review requests
- Custom AI playbooks + on-demand team training
- 30-minute monthly strategy call, priority response
Every recurring plan includes a one-time $500 setup (that’s where we build your brand voice profile and run your baseline audit), and it’s waived if we rebuild your site. One-time Website Rebuild from $2,500. Month-to-month by default; pay annually and get two months free.
Why VetForge AI
Why practices pick us over a generic agency.
Generic agencies treat veterinary like any other vertical. We don't. Everything (the voice, the keywords, the local strategy) is built for vet practices, by someone who works inside one.
Built inside a real animal hospital
We didn’t study vet practices from the outside. VetForge was built inside one. We know the missed follow-ups, the after-hours calls, and the corporate chain down the road. Because we live it.
Your voice, not AI slop
Most AI content reads like a machine wrote it. Ours doesn’t. We build a voice profile unique to your practice first, so every post sounds like your team. Never a robot.
We do the work. You keep control
Not another software login. We run your site (or feed your developer the plan), report on everything monthly, and nothing visible goes live without your okay. It’s a service, not a subscription you forget you’re paying for.
Found in Google and AI search
Pet owners ask ChatGPT and Perplexity for a vet now, not just Google. We keep you showing up in both. The rules keep moving, so this is work we do every month, not a one-time fix.
Frequently asked questions
Straight answers. The ones practice owners actually ask us.
Get started
Ready to get found?
Start with a free audit. No commitment, no credit card. We'll review your Google Business Profile, your local search presence, and whether you show up when pet owners ask AI for a vet, then walk you through exactly where the gaps are.
- Audit delivered within 24 hours
- Specific to your practice and market
- No sales pitch, just findings